Body&Fit
Year: 2020-2023
Role: Head of Creative
Achievements: Leading Body&Fit through the rebranding, building the in-house creative studio and managing a team to serve a global market of 16+ countries on different touch points.
I joined Body&Fit in 2020 to spearhead the creative aspect of the rebranding project. Our mission was to inspire the world to live a fitter and healthier lifestyle. We created a compilation of various projects showcasing what we accomplished since the rebranding of the brand.
Rebranding:
Finding our new fit in the sport nutrition industry
As the brand was known mostly to the hardcore gym goer, Body&Fit wanted to expand the target audience and become a lifestyle brand that is more inclusive. We launched #FINDYOURFIT as the main message for the brand. Fit has a different meaning to everyone. Body&Fit is the fitness ally to help people find their fit, whether it is running a marathon, losing some weight or maybe just getting started with fitness.
Together with our designers we transformed the brand's image from blue and white to a contemporary black and yellow color scheme. I had the privilege to oversee the development of a comprehensive brand guideline, spanning over 150 pages, which became the foundation for all our yearly campaigns, product portfolio, packaging, fashion & accessories, website, social media, and interior design.
New Product Launches
At Body&Fit, we have a dedicated team focused on creating innovative and relevant products for today's world. Our creative team supports each product launch with a comprehensive 360-degree marketing campaign. One of our latest launches in 2022 for example was BF10, a highly potent pre-workout supplement that delivers a sensory burst experience.
Seasonal 360° Campaigns
Our team is dedicated to delivering four 360-degree marketing campaigns each year, each of which includes professional photoshoots and a range of assets production for organic/paid social media, email, website, affiliate marketing, blog, paid search, and influencer marketing.
Building and managing the creative team
When I joined the Body&Fit crew, there were only two designers on the team. I was brought on board to build a full-fledged creative team and set up a studio where the magic could happen. My mission was to guide and steer the creatives in the right direction and make sure they were killing it on all channels, from website and CRM to paid social and search, affiliate, packaging, and beyond. With a tight-knit team, we were able to crank out top-notch assets for a global market that seriously impressed.
As a manager, I'm all about creating a positive and supportive environment where the creative minds can flourish. I believe in giving everyone the space to express their ideas, try new things, and take risks, all while making sure everyone is feeling good and having a blast. To make this happen, I invested time in building trust, fostering teamwork, and organising refreshing and fun
Building an in-house photo and video studio
The decision to inhousing the creative photo and video studio at Body&Fit has had a significant impact on the brand. By bringing the studio in-house, the company has been able to save money on outsourcing creative work and has gained more control over the production process. This has resulted in an increase in the consistency of the brand's messaging and image. Having the studio on-site also allows for more flexibility in creating content that is tailored to the specific needs per product, which is especially important as Body&Fit continues to grow and evolve. I had the honour to function as the creative director leading a group of very talented photographers and videographers.
