Telfort
Brief: Setting up a design system & visual language
Year: 2018
Role: Sr. UX Designer & Consultant
To establish a strong and consistent brand we setup a component library for Telfort. We partnered with Frontify to keep one source of truth. We used Sketch Cloud to keep everything organised as smart components.
With Frontify we solved the version control of outdated style guides. With one source of truth we could brief external agency and direct developers how to build certain things. We followed the principles of Atomic Design: Basics, Elements, Patterns etc.
Optimal check out flow
Numbers have shown that users find it difficult to configure their subscription plan and to check out. This is for Telfort the culprit because a bad check out flow equals no sales. As a UX Consultant I decided to take on this challenge and guide the sales and marketing team through a re-designed and fully user-tested flow. The re-branding made a significant difference since the sales went up with 27.5%.
Problem solver tool
One of the scrum teams I worked at was the ‘Service tool’ team. We provided handy tools for the user so that they can solve their own problems instead of calling for support (this costs the company a lot of €). We made simple instructional illustrations, simple and clear user flows and intuitive tools that helped reducing service calls.
Killer UX:
New Definition of Design
Our Telfort UX team coined the name Killer UX. These principles distinguishes great design from good design. As UX designers we wanted to push our boundaries and challenge ourselves to make a Killer UX for our users.
Hackathons
Working at the innovation department allowed us to participate in many hackathons. We worked with VR/AR, Google Nest and Alexa implementation and other new technology stuff.
Agile way of working
Telfort taught me how it is working in an agile environment. I worked next to the developers and learned how to properly hand off to them. Also gaining respect as a UX designer was a huge achievement. Throughout the 2 years that I worked at Telfort we proved that our ‘killer UX’ improved sales and customer satisfaction.