Hi! I am a UX Designer & Art Director with passion for managing and teaching creative teams.
UX Case Studies
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KPN - Mindblowing UX
Our objective was to inspire and showcase tomorrow's mind-blowing technology to KPN's internal business, to drive the future development of the MijnKPN application.
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Alfred Ibiza - The UberEats of Ibiza
The Alfred Ibiza app serves as an easy one-stop-shop for connecting consumers and business owners, facilitating the delivery of groceries and food across the island of Ibiza.
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Telfort - Optimal Service Design
In my role as a UX consultant for Telfort, I collaborated with the service scrum teams to streamline processes, from checkout flows to the self-installation of WiFi devices.
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Body&Fit - Design Systems
Body&Fit, the leading sports nutrition company in the Netherlands, underwent a rebranding and a new design system was developed to align with its aesthetics.
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Incentro - Finding your dream job
Incentro aimed to attract top tech engineers and designers, necessitating a careers website capable of persuading them to join the organisation.
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Omniyou - DNA made simple
The goal was to simplify the complex topic of DNA for consumers, accomplished through a user-friendly consumer portal, straightforward instructions, and a modern UI.
Branding, Campaigns & Art Direction
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Body&Fit - Rebranding & Campaigns
As the head of creative, I was responsible for establishing an in-house studio that would guide Body&Fit through the rebranding process and generate seasonal campaigns for the brand.
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Giryu - Performance times two
Our task was to develop a brand and shopping experience for a state-of-the-art sport mask that enhances user performance by twofold.
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Sumday - Summary Sunday
For a personal project, I produced animated posters on a weekly basis for three years, recounting short stories from the Bible.